Press Release
By the Governor’s Press Office
5/20/25
TALLAHASSEE, Fla.—Latest data confirms that Florida set a new all-time annual record in 2024 with 143 million visitors—an increase of 1.7% over the previous record set in 2023. This historic growth includes 130.65 million domestic travelers, 8.94 million overseas visitors, and 3.41 million Canadian tourists. And, in 2024, the State of Florida collected billions in sales tax revenue from these tourists.
Today, Governor Ron DeSantis also announced that Florida welcomed 41.2 million visitors in the first quarter of 2025, reinforcing the Free State of Florida’s position as the nation’s top travel destination and a global tourism powerhouse.
“Florida’s tourism industry leads the nation,” said Governor Ron DeSantis. “These results are proof that our freedom-first policies work—and that Florida remains the best place to visit, work, and raise a family.”
Key Highlights from Q1 2025:
- 41.2 million total visitors, maintaining Florida’s national tourism leadership.
- 91.9% domestic visitation, with 37.9 million domestic travelers, up 0.2% from Q1 2024.
- 2.1 million overseas visitors and 1.2 million Canadian visitors, making up 5.1% and 3.0% of total visitation, respectively.
- Domestic non-resident travelers: 35.8% arrived by air, 64.2% by non-air travel.
- 29.4 million total enplanements at Florida’s 19 major airports. Airports with the highest growth included Punta Gorda (+23.6%), St. Petersburg–Clearwater (+7.7%), and Daytona Beach (+7.4%).
- Hotel performance: +2.4% increase in rooms sold, Average Daily Rate (ADR) rose to $227.22 (+2.2%), and occupancy reached 75.7% (+1.6%).
Florida’s consistent growth in tourism not only reflects the state’s broad appeal but also fuels economic strength, supporting jobs, businesses, and communities across the state. With continued investment and strategic promotion, Florida is positioned for even greater success as the most visited destination in the United States.
